Gabriella Couto
Brazil- Regional Advisor
Gabriella Couto, a journalist, businesswoman, and specialist in big brands, political marketing, commodities, and international markets, began her career at a very young age. She worked in her family’s technology and commodities companies while studying at law school. Her paternal family is a reference in the coffee production market. In her home state, she worked on important projects such as SEDS, PRODEMGE, and SEBRAE. At the age of 24, she left her home state to work in Brasilia on government technology projects for Microcity. During the same period, she worked with Image One and served as a UN Technology Consultant.
She moved to Lisbon a few years later, where she lived for four years to study journalism and later specialize in marketing. Nowadays, she is the CEO of Vivere Press, a 360 communication agency, which focuses on politics, press relations, content creation, marketing management, and the creation of exclusive projects. Her passion for communication, technology, and sport, which until then had been just a hobby, led her to become a journalist for “Mais Esportes” on Uol and IG, as well as a TV presenter on Redetv.